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Read our fair pricing policy

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Note: "*" included the impressions.

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tapCLIQ Fair Pricing Policy

Most enterprise software pricing is designed to charge you per user regardless of how many end users are actively using the app or mobile website. If you buy 1,000 monthly active users (MAU's) but only 100 are really devoted users, and you still get charged for 1,000. Why pay for a user who is just touching your app or website just once in a month? We don't think that's fair. And it's also hard to predict how many monthly active users (MAU's) you'll need in advance.

We know that competition sells with per user (MAU) pricing on the pretext that you can send unlimited messages to these users. But in reality, is it worth it or right to send more than 1 message a day to a user? Even that is just bombardment, and pushes the user out of your app or website.

At tapCLIQ, you only get billed for the what you use. So you only pay for the messages you send. Fair's fair.

We believe tapCLIQ is an investment in your growth. So we have made our pricing customizable so that it scales with your needs and enables you to meaningfully engage your mobile users and deliver a great experience.

Frequently Asked Questions

What is a message impression?

1 impression is counted when any of banner, text, question or push message is displayed on a user's device.

How do I pay for tapCLIQ plan?

You can pay with your Visa, MasterCard, or American Express credit card. SSL encryption and Level 1 PCI compliance ensure that your data stays secure.

What happens to unused plan impressions?

Plan impressions are on use it or loose it basis for each month. Unused impressions are not carried forward to the next month.

What happens if I exceed my purchased impressions?

Overage charges are applied when you exceed your purchased impressions.

Can I upgrade or downgrade my plan?

Yes, you can upgrade your plan anytime. When you upgrade your plan, any unused impressions for that month will be carry forwarded to the new plan. Whereas if you have any overages, they will be adjusted with impressions of the new plan.

If you downgrade your plan, the downgraded plan will come into effect on the first of next month.

NOTE: You can switch your plan from monthly to yearly BUT in order to switch from yearly to monthly - Contact Us.

How will I be billed?

You'll be billed when you purchase a plan and then on first of every month (for any overages of the previous month + your monthly plan charges [if you have a monthly plan] ).

If you have a yearly plan - you would be billed on purchase and then an additional bill will be generated on first of every month ONLY if you have any overages for the previous month.

How many portal users would I get?

You get one portal user per account.

tapCLIQ Engage Business and Enterprise plans get multiple users per organization. They can also assign rights to each user.

How does the 30-day free trial work?

After you sign up, you get access to all features for 30 days for free. Trial includes 10,000 impressions. No credit card is required to start your trial, so you can try tapcliq with no strings attached.

What happens at the end of 30-day trial?

You create your own plan and pay by credit card, by clicking on "Upgrade plan". tapCLIQ plans are for a one year term with payment deducted month-to-month. Your trial will become your permanent tapCLIQ account (all of your campaigns, customizations and data remain intact).

If you decide not to purchase at the end of your trial, your account will expire.

More Questions?


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Basic feedback For all apps and websites
30-day free trial (excludes discount)

Research For small business insights
30-day free trial (excludes discount)


$25 $20/mo
(Paid Yearly - 20% OFF)
$100 $75/mo
(Paid Yearly - 25% OFF)


Per Month

Per Month


Rich messages  

15,000 70,000
$2.5/1000 messages $2.25/1000 messages

Monthly active users  

Unlimited Unlimited

No. of apps / websites  

1 1

Rich messages

Research units  
Survey - Decision tree  


Campaign performance
User insight
User opinion
User moments

Rapid deployment

Available in different sizes
320x50, 300x250 320x50, 300x250, 300x600, 720x300
Fast start templates
Multiple choice questions
Campaign URL & tag
Add your logo
Custom themes

Real-time automation

Segment Builder
A/B Testing

Help / Support

Email support
Phone support