Powerful user engagement platform for your apps & websites

Read our fair pricing policy

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How many impressions do I need?

Monthly Active Users / month


Push + Rich Messages / users / week


Impressions / month

choose one

Note: "*" included the in-app messages & "**" included push notifications.

See detailed pricing

Try out tapCLIQ - start our 30-day free trial (No obligation, no credit card required).

tapCLIQ Fair Pricing Policy

Most enterprise software pricing is designed to charge you per user regardless of how many end users are actively using the app or mobile website. If you buy 1,000 monthly active users (MAU's) but only 100 are really devoted users, and you still get charged for 1,000. Why pay for a user who is just touching your app or website just once in a month? We don't think that's fair. And it's also hard to predict how many monthly active users (MAU's) you'll need in advance.

We know that competition sells with per user (MAU) pricing on the pretext that you can send unlimited messages to these users. But in reality, is it worth it or right to send more than 1 message a day to a user? Even that is just bombardment, and pushes the user out of your app or website.

At tapCLIQ, you only get billed for the what you use. So you only pay for the messages you send. Fair's fair.

We believe tapCLIQ is an investment in your growth. So we have made our pricing customizable so that it scales with your needs and enables you to meaningfully engage your mobile users and deliver a great experience.

Frequently Asked Questions

What is a message impression?

1 impression is counted when any of banner, text, question or push message is displayed on a user's device.

How do I pay for tapCLIQ plan?

You can pay with your Visa, MasterCard, or American Express credit card. SSL encryption and Level 1 PCI compliance ensure that your data stays secure.

What happens to unused plan impressions?

Plan impressions are on use it or loose it basis for each month. Unused impressions are not carried forward to the next month.

What happens if I exceed my purchased impressions?

Overage charges are applied when you exceed your purchased impressions.

Can I upgrade or downgrade my plan?

Yes, you can upgrade your plan anytime. When you upgrade your plan, any unused impressions for that month will be carry forwarded to the new plan. Whereas if you have any overages, they will be adjusted with impressions of the new plan.

If you downgrade your plan, the downgraded plan will come into effect on the first of next month.

NOTE: You can switch your plan from monthly to yearly BUT in order to switch from yearly to monthly - Contact Us.

How will I be billed?

You'll be billed when you purchase a plan and then on first of every month (for any overages of the previous month + your monthly plan charges [if you have a monthly plan] ).

If you have a yearly plan - you would be billed on purchase and then an additional bill will be generated on first of every month ONLY if you have any overages for the previous month.

How many portal users would I get?

You get one portal user per account in Basic and Pro plans.

tapCLIQ Engage Business and Enterprise plans get multiple users per organization. They can also assign rights to each user.

How does the 30-day free trial work?

After you sign up, you get access to all features for 30 days for free. Trial includes 10,000 impressions. No credit card is required to start your trial, so you can try tapcliq with no strings attached.

What happens at the end of 30-day trial?

You create your own plan and pay by credit card, by clicking on "Upgrade plan". tapCLIQ plans are for a one year term with payment deducted month-to-month. Your trial will become your permanent tapCLIQ account (all of your campaigns, customizations and data remain intact).

If you decide not to purchase at the end of your trial, your account will expire.

More Questions?


choose one
Basic For independent developer
30-day free trial (excludes discount)

Pro For small business
Most popular!
30-day free trial (excludes discount)

Business For medium business
30-day free trial (excludes discount)


$40 $30/mo
(Paid Yearly - 25% OFF)
$70 $50/mo
(Paid Yearly - 28% OFF)
$110 $75/mo
(Paid Yearly - 32% OFF)


Per Month

Per Month

Per Month


Rich messages  

25,000 45,000 70,000
$2.5/1000 messages $2.25/1000 messages $2/1000 messages

Push notifications  

50,000 100,000 200,000
$0.125/1000 push $0.125/1000 push $0.125/1000 push

Monthly active users  

Unlimited Unlimited Unlimited

Micro-moments (events)  

Unlimited Unlimited Unlimited

User accounts  

1 1 3

No. of apps / websites  

1 2 3

Rich Messages  

Conversational messages
Survey - Decision tree
Rich banner
Rich text
Question-banner combo
Push notification
Message wall


Campaign performance
User insight
User opinion
User moments

Rapid deployment  

Custom themes
5 10 20
Fast start templates

Real-time automation  

Segment Builder
Share of voice
A/B Testing

Help / Support

Email support
Phone support
On-boarding support

User roles and rights  

API access  

Available for enterprise plans Available for enterprise plans Available for enterprise plans

Integration assistance  

Available for enterprise plans Available for enterprise plans Available for enterprise plans

High volume support  

Available for enterprise plans Available for enterprise plans Available for enterprise plans